Sending Your Campaign

Sending your mailings is easy with Pebble. It all starts with creating a campaign.

1. Add a New Campaign

To get started, visit the campaign page in your Pebble Dashboard and click Add Campaign.

  • Campaign name: A descriptive name for the campaign so you can reference it later.
  • Template: The letter or postcard template used to generate your mailings.
  • Daily send count: This is the number of mailings that will be sent each day once you activate your campaign. To send all your mailings immediately, set this to a really large number.
  • Mail type: USPS Standard delivers in 2-3 weeks. USPS First Class delivers in 3-5 days. Check the settings page for mail pricing
  • Print type: Select Black & White unless your template includes a color image
  • Double-sided: Select Yes or No

Please note that for 4x6 postcards, the only mail type available is USPS First Class

When you're finished, click on Save

2. Upload Your Campaign List

Next, you'll need to upload your campaign list

If your list contains only a single county, select the Single County option. Choose the county in the Search County dropdown bar. Then, click on Choose File to select the file you wish to upload.

Click on Upload

If your list contains multiple counties, select the  Multi-County option.

When importing a multi-county list, your list must contain a column for the county FIPS code. Most list providers have the FIPS code in their files. 

3. Match Column Headers

Pebble needs to know how to import your list. This is where you can select the columns so they match up with what Pebble expects. Note that only the fields marked with a red * are required.

(When importing a file using the Multi-County feature, you'll be asked for a FIPS code instead of an APN.)

If you're using a common list provider like DataTree or Pycd, you can use the list provider dropdown, and Pebble will pre-select your spreadsheet columns. If your list provider is not on the list provider dropdown, you can manually match up the columns of your spreadsheet with the fields on the left-hand side

Offer Price

If you have a dedicated column in your list for offer prices on each property, you can manually match that column with Mailer Price on the left. 

Secondary Offer Price (Upper Offer Limit)

If you plan on sending out a ranged offer and have another column dedicated to a secondary offer price (Upper Limit Offer Price), you can also match that column up to Secondary Offer Price when creating the campaign.

If you plan on sending out a ranged offer and have another column dedicated to a secondary offer price 

After you've matched up to your list columns, click Import List.

Now, you'll be brought to a page that will tell you how many rows from your list were imported. This page will also let you know if there were any errors or duplicates when importing your list. You'll be given an option to change columns and retry.

After the files are imported, click on View Campaign.

4. Preview Your Mailings

After uploading your list, you can preview what your offer letters will look like. Simply click the Activate Campaign button to view a sample mailing populated with your offer data.

Any duplicate owners within your list will be combined into a single mailer. That way, Pebble avoids sending out mail to one person multiple times and just send one mailer with all the properties, instead. 

If you need to correct your offer template, you can do so by clicking on Edit Template after clicking on Activate Campaign.

5. Activate Your Campaign

When you're satisfied with your campaign, click the Activate Now button. Once activated, your campaign will begin sending mail each evening according to the campaign's Daily send count.

You can pause your campaign or edit your campaign's details at any time. Just keep in mind that each change will affect the next round of mailings.

Why was my mailer sent to a different address?

There is a likelihood that a property address you have uploaded to Pebble would not match with what's on USPS's records. This is due to a change of address. It happens when the recipient submits a request through USPS. 

Below is a link to that article directly from USPS: 
Change of Address Basic FAQ's

As part of the production workflow, our print and mailing system runs your letter first through a database called National Change of Address (NCOA) before it gets sent out to your requested address. The NCOA is a database compiled by USPS that captures all change of address records that were requested as indicated in the USPS article above. The print and mailing system will verify if the address you've submitted using Pebble matched with what USPS has in the NCOA database. If there is indeed a change of address that was done to your requested address, that becomes the address of the recipient and that's where the letter gets forwarded to. There maybe instances wherein you will get a 'Return To Sender' letter from our print and mailing system if the new address is undeliverable.