Plugin: Zapier Property Listing

In This Article

ATTENTION The Zapier Property Listing plugin is only available to Land Business and Land Forever plan members. If you are a Land Personal plan and want to upgrade to use this plugin, please email or contact us.

What is the Zapier Property Listing Plugin?

The Zapier Property Listing Plugin users automation tool Zapier alongside your preferred CRM to allow you to integrate your CRM directly with your website. This will allow you to automatically list your properties as and when they come in. 


  • Due to the high variety of supported CRM Apps, most apps have not been tested with the Zapier Property Listing
  • Zapier Property Listing has been tested the following apps: Trello, Airtable
  • See if your CRM app is supported by Zapier, click here.

Set Up Zapier Property Listing

The Zapier Property Listing Plugin is installed automatically. You will have to activate the plugin manually to get started.

The Zapier Property Listing Plugin is installed and activated automatically. In case the page views don't appear in Admin Dashboard, you will have to activate the plugin manually.

  1. From the WordPress Admin Dashboard, hover your mouse to the Plugins on the left and click on Installed Plugins.
  2. A list of all your plugins will appear. Search for the Zapier Property Listing plugin. Once you find it, click on Activate.
  3. After the plugin is successfully activated, go to Zapier Property Listing.
  4. Once you’ve made the required changes, click on Save Changes.
  5. You'll then be directed to the following page. You don't need to change anything on this page.

Zapier Property Listing Limitations

Even though the Zapier Property Listing plugin can help you save time listing your properties, there are limitations when using Zapier Property Listings.  Here are some of the more common limitations:

  • Certain CRM's are only able to pass 1 image file for the entire listing
  • Only 1 pricing option can be passed through your CRM to your site
  • Only 1 'Nearby Attraction' can be passed through your CRM to your site
  • Not all CRM's may be compatible, this depends on your CRM App and how it connects with Zapier
  • You must publish the property listing through your REI Landlist website
  • Once the property is listed and passed through Zapier, you will not be able to make changes to the listed property through your CRM

Connect to Zapier

Opening Zapier Account

In order to use all the Zapier features, you'll need to have the premium paid-for version of Zapier as you'll be using webhooks to connect your CRM to the platform. They're currently offering a 14-day free trial so you can see if it's right for you. You don't need to enter your card details, just use the following instructions to sign up. 

  1. Head over to the Zapier website.
  2. In the top right-hand corner, click Sign Up.
  3. You can either Sign Up With Google or Facebook or put in your name and email and click Sign Up.
  4. Next, create a password and click Sign Up again.
  5. Then, you'll be prompted to take a tour of the Zapier features, we recommend this if you're not familiar with Zapier already. alternatively, you can just skip this step.

Using the Zapier Property Listing Template

With Zapier, once you have created a Zap, you can actually share/copy them so that the initial framework of the Zap is set up.  

As we've already set up Zaps for Airtable and Trello, you can copy our template by clicking the following links:

Airtable Template:

Trello Template:

This is, of course, just a basic framework and you'll still need to pull the appropriate data from your CRM, but things like the 'tokens' are all filled out for you which can be a huge time-saver if you have a lot of data to pull for your properties. 

Sharing Your Template

If you have a Zap set up for a different CRM and want to share it, here are the steps.

  1. Go to the Zaps panel in the Zapier dashboard, then click the Zap you want to share.
  2. In the top right-hand corner, you'll see a button to Share; click on it.
  3. You can then select your sharing options, i.e. anyone with the link can copy the zap, and then click COPY.

Creating Webhooks

No matter which CRM you are using, when connecting it to Zapier the last or typically second stage of the process (Creating a Webhook) is always the same as this is the step that controls which information is pulled from the CRM onto Zapier.

  1. The first step of your Zap should be the integration of your choice. It could be Trello, Airtable or Google Spreadsheet.
  2. To create your webhook, click on step 2. Post to open the section up. Depending on your CRM App, this is typically the second step of your Zap but there could be more steps in between depending on your CRM and the way it needs to pass information into the Webhook step.
  3. Click Choose App & Event
  4. Under Choose App, ensure that Webhooks by Zapier is selected.
  5. Under Choose Action Event, ensure that POST is selected. This is because, ultimately, you'll want Zapier to post your listing to your site automatically.
  6. Once you're done, select Continue
  7. You'll then need to Customize your Post.
  8. Under URL, put in the URL provided to you inside the in-dashboard page of Zapier Property Listing.
  9. Under Payload Type, select Form.
  10. Next, you'll be prompted to enter the Data.
  11. You'll find your Token if you go to Zapier Property Listing on your WordPress Admin Dashboard
  12. To add a data point, click the + symbol, then add the appropriate key (we've listed these in the next section). Then, select the field you want to pull data from in your CRM.
  13. Wrap Request in Array can be kept as No, and Unflatten should say Yes. Everything else can be left as-is. Then you can select Continue.

Webhooks Keys and Values

In order to create webhooks and pull all your property listing from your CRM to your Land site, you'll need to ensure that your fields are given the correct label (token). 

If you go to any of your land listings, you'll see information such as the size of the land, the state/county the land is in and the nearest cities, etc. 

Below is a list of all the field keys with corresponding example content for each piece of information so that you can copy and paste them into your CRM [key:example data]. As well, you can see in the video example from Trello, below, these are filled out as custom fields in your Trello cards.

Format of the key fields below matches to property listing fields. For example payment_option[title] will translate into the Payment Option title field of the property. Here is the field inside of WordPress we are referring to in the image:

Key Fields and Example Data


payment_option[title]:Cash Price 
payment_option[note]:$199 Down Payment 

payment_note:If you are interested in reserving this parcel, click “Reserve Now” button for any of the payment options. You will be redirected to our payment page to make the initial reservation payment.

description:This is the description of the

property_information[county]:Tractor County  
property_information[nearest_cities]:City Name 
property_information[address]:123456 South Street  
property_information[legal_description]:123456 South North 65 Acres

property_features[county]:Tractor County 
property_features[access]:Dirt Road 
property_features[coordinates]:-32.12345 x 32.12345  
property_features[elevation]:1234 ft

nearby_attraction[description]:Lorem ipsum dolor sit amet, consectetur adipiscing elit, 12312312fwefewafewafewf notes:notesafsad;fekl;fke




Example Setup (Trello)

Example Setup (Airtable)

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