Remarketing Campaigns

From time to time, you may want to retarget certain campaigns, especially if it's been a while since you last reached out to them. You may be considering changing your offer to grab their attention, or just making another attempt to make some conversions.

Data shows that a second mailing to the same list can nearly double your response rate compared to the first campaign. A third mailing also outperforms the first. So if you haven't been remarketing yet, it's worth starting.

There are two ways to re-send a campaign in Pebble:

Using the Remarket Button

Pebble has a built-in Remarket button that makes re-sending a campaign much faster. Instead of manually rebuilding a new campaign, Pebble does it for you in one click.

To use it:

1. Go to Campaigns on the left sidebar menu.
2. Open the campaign you want to remarket.
3. Click the Remarket button at the top of the campaign.
4. Choose whether to include or exclude properties that already have existing deals or conversations. If you have already bought a property or are in active negotiations, you may want to exclude it. If you just had a conversation but haven't closed anything, you may still want to include it.
5. Click Create Campaign. Pebble will automatically create a new campaign with the same list and pre-fill the name for you.
6. From there, you can review and activate the campaign as usual.

Recreating a campaign from the Properties Database

Here's another way of recreating an existing campaigns:

1. Go to Properties on the left sidebar menu of the Pebble dashboard.
2. On the right side panel, click More Filters.
3. In there, look for the Campaigns filter.
4. Select the campaign that you want to recreate by clicking the dropdown arrow on the Campaign field.
5. After selecting the desired campaign, click Select All (+ the covered numbers of the selected campaign) or tick the box adjacent to the Create Campaign tab.
6. Click the Create Campaign button. The Create Campaign window will open.
7. Name the campaign, for example, Orange County NEW.
8. Click Save. The new campaign window will open.

Click the Start Mailing button to activate the newly recreated campaign.