Pebble Dashboard

The Pebble Dashboard gives you an at-a-glance view of how your business is performing. Track your revenue, monitor progress toward your targets, and quickly spot where you're on track — or where you need to course-correct.

This article walks you through each component of the Dashboard so you can make the most of the data available to you.

Date Filters

Sort data in your Dashboard by a certain time frame: 

• Past 30 days
• This week
• This month
• This year
• All-time, or
• Select the date preference

Summary

Under the Summary table, you'll find an overview key stats.

Deals Added

The Deals Added chart will show Deals that you had created over a period of time. Each deal board is represented by a different color.

Campaign Report

Next is a summary of all of your Campaigns. The data will alter depending on the timeline selected. In this field you'll see the totals for the following metrics:

• Campaigns Created – The total number of campaigns created within the selected time frame.
• Amount Spent – The total amount spent on mailings.
• Total Records – The number of campaign records imported during the selected time frame.
• Total Deals – The number of deals created from your campaigns.
• Response Rate – The percentage of sellers who responded, calculated by dividing the number of associated deals by the total number of campaign records.
• ROAS (Return on Ad Spend) – Measures how effective your campaigns are. Calculated by dividing the revenue from a campaign by its cost.

Response rates are also tracked across each Campaign.

Communication Report

The Communication Report will show you an overview of the SMS, calls, and emails sent through Pebble over a given time frame. You can select the Filter by team member dropdown to view the Communication Report by a certain team members activity:

ROI Numbers

At the bottom of your Dashboard you'll find a table with the ROI of the properties you have purchased within the filter dates of your Dashboard.

The ROI Numbers table is divided into three sections:

Properties Purchased

• Property – The property linked to the deal.
• Purchase Date – The date the property was marked as purchased.
• Purchase Price – The price paid to acquire the property.
• Funding – Any external funding used toward the purchase.
• Costs – Additional costs associated with the acquisition (e.g. closing costs, fees).

Properties Sold

• Sell Date – The date the property was marked as sold.
• Sell Price – The final sale price of the property.
• Estimated Payback Date – The expected date to receive payment, if applicable.
• Costs – Any costs incurred during the sale process.
• Funding Payout – The amount returned to the funding source upon sale.

Result

• Money Spent – Total amount spent (Purchase Price + Funding + Costs).
• Revenue – Total revenue received from the sale.
• Profit – Revenue minus Money Spent.
• Duration – How long the property was held between purchase and sale.
• My ROI – Your personal return on investment, calculated as Profit / Money Spent.

Purchased and Sold

In order for the ROI metrics in this chart to be as accurate as possible, fill out as much information as you can when you are marking the property Purchased and Sold.

Marking a property as Purchased

Click the Mark Purchased button on the deal page. A form will appear where you can fill in:

• Purchase Price and Purchase Date (required for ROI tracking)
• Closing Costs and Additional Costs (optional, but recommended for accurate cost tracking)
• Funding Provided (optional, for deals where external funding was used)

Marking a property as Sold

Once the property is purchased, the Mark Sold button will appear. Filling in the sale details will complete the ROI calculation for that property.

After both are filled in, the deal timeline will display a Total section showing Money Spent, Revenue, and ROI, which will also feed into the ROI Numbers table on your Dashboard.